Marketing computational intelligence in industry

The paper gives guidelines for a systematic marketing approach for promoting computational intelligence in industry. The proposed research marketing strategy includes three key steps. The first step identifies the target market (industry, government, or academia). The second step defines and protects the product. The third step implements the promotional strategy by publishing, conference presentations, and technical and business advertising. Different mechanisms of marketing computational intelligence through interactions between academia and industry, such as protecting intellectual property, publishing, conference advertising, technology development, and interactions with vendors are discussed. Specific directions for targeting technical and nontechnical audience are given as well.