Title :
Business to Consumer E-commerce Enterprises Analysis: A Case Study of eguo.com
Author :
Wang, Xiaohong ; Li, Liwei ; Tian, Ling ; Ao, Jinghai
Author_Institution :
Coll. of Manage., Beijing Union Univ., Beijing
Abstract :
Eguo.com, a Chinese Internet e-commerce company to offer consumers online shopping, delivery and other Internet related services, was built in April 1999. In April 2000, eguo launched the famous ldquoeguo one hourrdquo delivery service in Beijing, which means products ordered in the website will be delivered to consumers within one hour in Beijing. Now, eguo offers 30 lines of consumer products including CDs, books, tickets, electronics, groceries, pets, clothes, etc. This paper analyzes the running model of eguo comprehensively from the perspective of technology, management, capital, operation and cooperation. Based on the analysis and current development trend of e-commerce enterprises, this paper puts forward with some suggestions for eguo.
Keywords :
Internet; Web sites; electronic commerce; purchasing; Chinese Internet e-commerce company; Web site; consumers online shopping; e-commerce enterprises analysis; eguo.com; Books; Consumer products; Customer service; Engineering management; Information management; Information technology; Logistics; Seminars; Technology management; Web and internet services; Business to Consumer; E-commerce; Eguo.com; Operation Model;
Conference_Titel :
Future Information Technology and Management Engineering, 2008. FITME '08. International Seminar on
Conference_Location :
Leicestershire, United Kingdom
Print_ISBN :
978-0-7695-3480-0
DOI :
10.1109/FITME.2008.31
