Title :
E-commerce Consumer Satisfaction Analysis Based on Structural Equation Modeling
Author_Institution :
Wuhan Univ., Wuhan
Abstract :
This paper reviewed some insightful literatures concerning consumer satisfaction, the definition, measure scales, and questionnaire design. And therefore a research framework model was developed to test the factors affect the consumer satisfaction in an e-commerce context. We use a structural equation modeling (SEM) to exam our model and get some useful hints for practitioners.
Keywords :
customer satisfaction; electronic commerce; marketing data processing; Internet marketing; consumer satisfaction analysis; e-commerce; structural equation modeling; Context modeling; Customer satisfaction; Equations; Information management; Information technology; Management information systems; Numerical analysis; Seminars; Technology management; Web and internet services; consumer satisfaction; e-commerce; structural equation modeling;
Conference_Titel :
Future Information Technology and Management Engineering, 2008. FITME '08. International Seminar on
Conference_Location :
Leicestershire, United Kingdom
Print_ISBN :
978-0-7695-3480-0
DOI :
10.1109/FITME.2008.103
