• DocumentCode
    2331809
  • Title

    E-commerce Consumer Satisfaction Analysis Based on Structural Equation Modeling

  • Author

    Jia, Pengxiang

  • Author_Institution
    Wuhan Univ., Wuhan
  • fYear
    2008
  • fDate
    20-20 Nov. 2008
  • Firstpage
    116
  • Lastpage
    119
  • Abstract
    This paper reviewed some insightful literatures concerning consumer satisfaction, the definition, measure scales, and questionnaire design. And therefore a research framework model was developed to test the factors affect the consumer satisfaction in an e-commerce context. We use a structural equation modeling (SEM) to exam our model and get some useful hints for practitioners.
  • Keywords
    customer satisfaction; electronic commerce; marketing data processing; Internet marketing; consumer satisfaction analysis; e-commerce; structural equation modeling; Context modeling; Customer satisfaction; Equations; Information management; Information technology; Management information systems; Numerical analysis; Seminars; Technology management; Web and internet services; consumer satisfaction; e-commerce; structural equation modeling;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Future Information Technology and Management Engineering, 2008. FITME '08. International Seminar on
  • Conference_Location
    Leicestershire, United Kingdom
  • Print_ISBN
    978-0-7695-3480-0
  • Type

    conf

  • DOI
    10.1109/FITME.2008.103
  • Filename
    4746455
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2331809