An Empirical Study on Customer Satisfaction Index Model of Third Party Physical Distribution Enterprise

The customer degree of satisfaction is becoming a soft target used in various countries which can weighs economic output and the people´s happy degree. Especially to the third party distribution enterprise, the customer degree of satisfaction is fountainhead of the enterprise sustaining development. In this paper, a customer satisfaction index model of third party distribution enterprise is described based on the theory of planned behavior and technology acceptance model, and the model is tested and estimated by using PLS of structural equation modeling (SEM). At last, it tests that the experimental research indicates the proposed evaluation model of the third party distribution enterprise customer satisfaction has higher goodness of fit, and the coefficients between variables are also estimated.