Title :
Research on Salespeople´s Empowerment Readiness Based on Fuzzy Comprehensive Evaluation
Author :
Xu, Zhengliang ; Pei, Yilei ; Su, Yong ; Xu, Feng
Author_Institution :
Sch. of Manage., Jilin Univ., Changchun
Abstract :
As market competition continues to intensify, more and more enterprises have empowered their own salespeople. And managers in enterprises are more concerned with the issues how they determine whether salespeople in enterprises suit to be empowered and how they evaluate salespeoplepsilas empowerment readiness. This paper establishes index system of salespeoplepsilas empowerment readiness in enterprises, uses analytic hierarchy process to determine the weight of each level index, establishes the fuzzy comprehensive evaluation model of salespeoplepsilas empowerment readiness in enterprises, finally the case study shows that it is reasonable and credible to evaluate salespeoplepsilas empowerment readiness with analytic hierarchy process and fuzzy comprehensive evaluation.
Keywords :
fuzzy set theory; human factors; personnel; sales management; analytic hierarchy process; fuzzy comprehensive evaluation; market competition; salespeople empowerment readiness; Aggregates; Delay; Engineering management; Fuzzy systems; Information management; Information technology; Marketing and sales; Multidimensional systems; Seminars; Technology management; analytic hierarchy process; fuzzy comprehensive evaluation; salespeople´s empowerment readiness;
Conference_Titel :
Future Information Technology and Management Engineering, 2008. FITME '08. International Seminar on
Conference_Location :
Leicestershire, United Kingdom
Print_ISBN :
978-0-7695-3480-0
DOI :
10.1109/FITME.2008.44