Play, belief and stories about robots: A case study of a pleo blogging community

We present an analysis based on user-provided content collected from online blogs and forums about the robotic artifact Pleo. Our primary goal is to explore stories about how human-robot interaction would manifest themselves in actual real-world contexts. To be able to assess these types of communicative media we are using a method based on virtual ethnography that specifically addresses underlying issues in how the data is produced and should be interpreted. Results indicate that generally people are staging, performing and have a playful approach to the interaction. This is further emphasized by the way people communicate their stories through the blogging practice. Finally we argue that these resources are indeed essential for understanding and designing long-term human-robot relationships.