DocumentCode :
2335872
Title :
Chinese sports channel for the insurance industry marketing problems and suggestions
Author :
Qiu, Wenhua
Author_Institution :
Ind. Clusters & Enterprise Res. Center, Jiangxi Univ. of Finance & Econ., Nanchang, China
fYear :
2012
fDate :
3-5 June 2012
Firstpage :
105
Lastpage :
107
Abstract :
Since reform and opening, Chinese insurance industry an average annual rate of 30% in the rapid growth of the important aspects of the financial system. The sports insurance as a new type of insurance growth steadily and rapidly. At present, it is an important subject of insurance industry, which is that how to promote sports insurance industry with a fast and great speed development in term of the guidance of scientific concept of development, meanwhile, it is even important for the great subject of sports insurance with a health development. It is a fundamental way to promote sports insurance can be coordinated and sustainable development which established a good marketing channel for the market from the development of sports insurance, trends, business situation analysis.
Keywords :
financial management; insurance; promotion (marketing); sport; sustainable development; Chinese insurance industry marketing problem; Chinese sport channel; business situation analysis; financial system; health development; insurance growth; promotion; scientific development concept; sustainable development; Companies; Industries; Insurance; Marketing and sales; Personnel; Training; Channel; Construction; Sports insurance;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Robotics and Applications (ISRA), 2012 IEEE Symposium on
Conference_Location :
Kuala Lumpur
Print_ISBN :
978-1-4673-2205-8
Type :
conf
DOI :
10.1109/ISRA.2012.6219131
Filename :
6219131
Link To Document :
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