DocumentCode
2336917
Title
Application of Web data mining in integrated marketing of musical instrument
Author
Tang, Lifang
Author_Institution
Dept. of Comput. Eng., Cangzhou Normal Coll., Cangzhou, China
fYear
2012
fDate
3-5 June 2012
Firstpage
311
Lastpage
314
Abstract
This paper introduces the integrated marketing of the musical instrument on the website and Web data mining technology. It analyses the application of Web data mining technology in the integrated marketing of the musical instrument on the website. Taking example of one musical instrument store on Tao Bao online mall, canopy clustering technique can be adopted to classify the end users to get the efficient and individual sales strategy.
Keywords
Web sites; data mining; marketing; musical instruments; Tao Bao online mall; Web data mining; Web site; canopy clustering technique; integrated marketing; musical instrument; sales strategy; Business; Data mining; Instruments; Internet; Knowledge engineering; Marketing and sales; Robots; Integrated marketing on the website; Musical Instrument; Web Data Mining;
fLanguage
English
Publisher
ieee
Conference_Titel
Robotics and Applications (ISRA), 2012 IEEE Symposium on
Conference_Location
Kuala Lumpur
Print_ISBN
978-1-4673-2205-8
Type
conf
DOI
10.1109/ISRA.2012.6219186
Filename
6219186
Link To Document