Title :
Analysis of structure of Chinese Instant Messaging market based on network externality
Author_Institution :
Sch. of Econ., Xiamen Univ., Xiamen, China
Abstract :
Instant Messaging market has an intense network externality, which makes the structure of the market different from traditional ones. This paper will get the conclusion that the structure of Chinese Instant Messaging market has an characteristic of oligopoly through constructing a model of Instant Messaging market and calculating the Absolute Concentration Rate and the Herfindal-Hirschman Index. The paper will propose three competition strategies based on the analysis.
Keywords :
electronic messaging; marketing data processing; oligopoly; Chinese instant messaging market; Herfindal-Hirschman index; absolute concentration rate; competition strategies; intense network externality; oligopoly; Companies; Indexes; Instant messaging; Monopoly; Oligopoly; Robots; Instant Messaging market; Oligopoly; network externality;
Conference_Titel :
Robotics and Applications (ISRA), 2012 IEEE Symposium on
Conference_Location :
Kuala Lumpur
Print_ISBN :
978-1-4673-2205-8
DOI :
10.1109/ISRA.2012.6219199
