Title :
Research of factors affecting effectiveness of social network service
Author :
Yan, Huaiping ; Su, Kim Ki ; Sun, Wei
Author_Institution :
Dept. of Comput. Sci., Anyang Inst. of Technol., Anyang, China
Abstract :
In this paper we studied empirically factors affecting effectiveness of social network services. A model was developed and tested empirically to find out meaningful relationships among those variables. Results imply that SNS providers can increase their SNSs effectiveness by enhancing SNS intelligence which can be enhanced by increasing the social creativity and user externalization. It was found that social creativity is a factor affecting SNS intelligence and SNS providers need to provide intelligent and creative service for their SNS service users.
Keywords :
competitive intelligence; social networking (online); SNS intelligence; SNS providers; SNS service users; social creativity; social network service; user externalization; Analytical models; Business; Collaboration; Communities; Knowledge engineering; Mathematical model; Social network services; Business intelligence; SNS effectiveness; SNS intelligence; Social creativity; Social network services;
Conference_Titel :
Robotics and Applications (ISRA), 2012 IEEE Symposium on
Conference_Location :
Kuala Lumpur
Print_ISBN :
978-1-4673-2205-8
DOI :
10.1109/ISRA.2012.6219221
