DocumentCode
2339234
Title
SMS and interactivity-some results from the field, and its implications on effective uses of mobile technologies in education
Author
Stone, Andy ; Briggs, Jonathan ; Smith, Craig
Author_Institution
Learning Technol. Res. Group, Kingston Univ., UK
fYear
2002
fDate
2002
Firstpage
147
Lastpage
151
Abstract
This paper reports the results of an experiment undertaken to test the effectiveness of a two-way SMS campaign for a UK youth brand. These results are presented, and considered from the perspective of leveraging these results in an educational technology context. It is proposed that these results and their findings can inform more effective future usage of mobile technologies in education.
Keywords
educational technology; electronic messaging; mobile handsets; mobile radio; SMS; UK youth brand; education; educational technology; interactivity; mobile technologies; two-way SMS; Conferences; Databases; Education; Educational technology; Guidelines; IEEE news; Telephony; Testing; Web page design;
fLanguage
English
Publisher
ieee
Conference_Titel
Wireless and Mobile Technologies in Education, 2002. Proceedings. IEEE International Workshop on
Print_ISBN
0-7695-1706-4
Type
conf
DOI
10.1109/WMTE.2002.1039238
Filename
1039238
Link To Document