The technical exploration of implementing hybrid TV with cloud computing in radio and TV industry

Cloud computing is a new method, which provides computing capabilities on demand, integrates IT resources and services through public communication network, and offers users new types of service product and delivery model. In radio and TV industry, one important development area is hybrid TV during the transition from the mere broadcast institution to full-service provider. This paper based on the characteristic of cloud computing, tentatively proposes the solution provided by clouding computing for some problems in the implementation of hybrid TV, such as hybrid architecture, large-scale data, interaction of transmission system, and the variety of terminal requirement.