Factors impacting innovation in a product development organization

Numerous product development (PD) organizations have integrated innovative products in order to remain competitive and retain their customer base. The major goal of this study is to assist managers in the selection of appropriate innovative CAD technology for their organizations by focusing on eight critical factors that could guide their decision-making process when recommending specific innovative CAD technologies; perceived usefulness, perceived ease of use, organization support, organizational size, cost-effectiveness, system quality, organizational need, and function-effectiveness. Theoretical foundation used for this study was the technology acceptance model (TAM). Parametric statistic methods were used to test perceptions of decision makers toward innovative CAD technologies. Results indicated perceived usefulness, perceived ease of use, organizational support, cost-effectiveness, system quality, organizational need, and functional effectiveness are important attributes in the decision process of acceptance of innovative CAD technologies. The positive relationship indicates that when these seven variables increased the intent to adopt increased as well.