Conquer Web 2.0 Motivational Challenges from Social Context Evolution

The Web2.0 concept encourages rich information exchanging and enables individuals to collaborative with others for content co-creation. Extensive interactions empower brainstorming and leads to numerous innovative ideas. The collective effort of user groups in the cyberspace have becomes an emergent division of social intelligence. Unlike traditional animal social behaviors that physically tight linked with each other, participants in cyberspace could join and contribute to social groups crossing geographic constraint. In this paper, a social context interaction framework for successful collaboration is proposed to conquer the motivational challenges in web 2.0 era. The framework highlights aggregation of social interactions in cyberspace that improve healthy development of web 2.0 e-service. Several typical social context models are introduced for accelerating positive social interactions among individuals and user groups within the cyberspace. The social context evolution provides the implementation guideline to assure the web 2.0 evolution healthily.