Applying Ontology-Based Personal Profile for Product Search System

Personal profile can be directly derived from personal registration before user uses product search system. However, this personal profile is not used in general product search system although the search product system is to require to present product user´s needs. This paper proposes an approach of semantic product search system through ontological personal profiles. Using ontological personal profile is considered and helps filter of search results by semantic relationship and ontology mapping between personal profile and product details. Our experiments of the product search system show search results based on semantic mapping creation from ontological personal profile to relevant product. The evaluation of the system is measured by average precision, recall and F-measure that give a set of information retrieval by difference personal profiles.