DocumentCode :
2362891
Title :
Mobile digital signage system based on service delivery platform location based targeted advertisement service
Author :
Yoon, Changwoo ; Lee, Hoyeon ; Jeon, Seung Hyun ; Lee, Hyunwoo
Author_Institution :
IPTV Technol. Res. Dept., ETRI, Daejeon, South Korea
fYear :
2011
fDate :
28-30 Sept. 2011
Firstpage :
582
Lastpage :
586
Abstract :
Digital Signage service is a type of bi-directional digital broadcasting service displaying advertisement contents on big screen TV. We present location based targeted digital signage system using service delivery platform (SDP). We present its architecture, features and service scenarios.
Keywords :
advertising data processing; mobile computing; advertisement content; bidirectional digital broadcasting service; big screen TV; digital signage service; location based targeted advertisement service; location based targeted digital signage system; mobile digital signage system; service delivery platform; Business; Convergence; IPTV; Media; Mobile communication; Servers; Service oriented architecture; SDP; digital signage; targeted advertisement;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
ICT Convergence (ICTC), 2011 International Conference on
Conference_Location :
Seoul
Print_ISBN :
978-1-4577-1267-8
Type :
conf
DOI :
10.1109/ICTC.2011.6082669
Filename :
6082669
Link To Document :
https://search.ricest.ac.ir/dl/search/defaultta.aspx?DTC=49&DC=2362891
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