Title :
Status quo and challenge of M-commerce in China
Author_Institution :
Fac. of Bus., Queensland Univ. of Technol., Brisbane, QLD, Australia
fDate :
June 29 2010-July 1 2010
Abstract :
With the development of wireless and mobile technologies, a new wave of technology-driven commerce has started-mobile commerce (m-commerce) in the world. M-commerce refers to any transaction with a monetary value that is conducted over a wireless network via mobile devices. China, as the global largest mobile market, presents potential to develop m-commerce. Focusing on business-to-consumer markets, this paper explores Chinese m-commerce market on technology support, size of market, and consumer behavior. It also sheds light on challenges to Chinese m-commerce and provides some future directions for research.
Keywords :
consumer behaviour; electronic commerce; mobile handsets; radio access networks; transaction processing; China; business-to-consumer markets; consumer behavior; m-commerce; mobile commerce; mobile devices; mobile market; mobile technologies; monetary value; wireless network; wireless technologies; Business; China; consumer behavior; m-commerce; size of market; technology support;
Conference_Titel :
Communication Systems, Networks and Applications (ICCSNA), 2010 Second International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4244-7475-2
DOI :
10.1109/ICCSNA.2010.5588707