• DocumentCode
    2363277
  • Title

    Status quo and challenge of M-commerce in China

  • Author

    Song, Jinzhu

  • Author_Institution
    Fac. of Bus., Queensland Univ. of Technol., Brisbane, QLD, Australia
  • Volume
    1
  • fYear
    2010
  • fDate
    June 29 2010-July 1 2010
  • Firstpage
    252
  • Lastpage
    255
  • Abstract
    With the development of wireless and mobile technologies, a new wave of technology-driven commerce has started-mobile commerce (m-commerce) in the world. M-commerce refers to any transaction with a monetary value that is conducted over a wireless network via mobile devices. China, as the global largest mobile market, presents potential to develop m-commerce. Focusing on business-to-consumer markets, this paper explores Chinese m-commerce market on technology support, size of market, and consumer behavior. It also sheds light on challenges to Chinese m-commerce and provides some future directions for research.
  • Keywords
    consumer behaviour; electronic commerce; mobile handsets; radio access networks; transaction processing; China; business-to-consumer markets; consumer behavior; m-commerce; mobile commerce; mobile devices; mobile market; mobile technologies; monetary value; wireless network; wireless technologies; Business; China; consumer behavior; m-commerce; size of market; technology support;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Communication Systems, Networks and Applications (ICCSNA), 2010 Second International Conference on
  • Conference_Location
    Hong Kong
  • Print_ISBN
    978-1-4244-7475-2
  • Type

    conf

  • DOI
    10.1109/ICCSNA.2010.5588707
  • Filename
    5588707