Business Blogs for Interactive Storytelling: An Interpretive Interactionism Perspective

A growing number of established business blogs are now available to shed some light on businesses. They change the rule of marketing and communication media both internal and external and will possibly change their beliefs, behavior, and usages. This study has focused on how to interpret an event through blogs when businesses post new issues or topic through blogs. Therefore, the aim of this paper is according to attempts by Denzin (2001) regarding "interpretive interactionism" to explore relationships of blogs in practice and offer additional understanding; in specific, this study will focus on the interaction process to create new interpretations from previous studies and discuss impacts. In a dynamic interaction process, one must provide another theoretical perspective for the interpretive relationship evaluation and through observation build a theoretical foundation and practical contribution.