The UMTS business case in emerging markets economic considerations of network upgrade

Author

Frisanco, Thomas

fYear

2007

fDate

26-28 Sept. 2007

Firstpage

1

Lastpage

8

Abstract

With universal mobile telecommunications system (UMTS) technology reaching maturity stage, current third generation (3G) mobile network deployment increasingly spreads to developing, "follower" markets; at the same time, technical feasibility issues are gradually replaced by economic considerations. We introduce a technology migration model explaining end-user market behaviour, and propose a modular, structured business modeling approach to simulate the economic impacts of an operator\´s go/no-go decision regarding new technology network roll-out. Our model is illustrated by applying it to a realistic case based on an emering-market incumbent operator.

Keywords

3G mobile communication; economics; marketing; 3G mobile network deployment; UMTS business case; economic considerations; economic impact simulation; end-user market behaviour; market incumbent operator; network upgrade; structured business modeling; technology network roll-out; universal mobile telecommunications system; 3G mobile communication; Bandwidth; Business; DSL; GSM; Ground penetrating radar; Multiaccess communication; Switching circuits; Telephone sets; Telephony; 3G; Business case; UMTS; business plan;

fLanguage

English

Publisher

ieee

Conference_Titel

AFRICON 2007

Conference_Location

Windhoek

Print_ISBN

978-1-4244-0987-7

Electronic_ISBN

978-1-4244-0987-7

Type

conf

DOI

10.1109/AFRCON.2007.4401635

Filename

4401635