Title :
Analysis of customer loyalty from the perspective of attitude and behavior
Author :
Sun, Pei-Hong ; Xaoi-qiu Gao ; Zou, Xiao-Chun
Author_Institution :
Sch. of Manage., Guangdong Univ. of Technol., Guangzhou, China
fDate :
June 29 2010-July 1 2010
Abstract :
This paper analyzes customer loyalty and distinguishes from the dimensions of behavior and attitude, and then the author gives the way to establish and cultivate loyal customers with targeted methods so as to facilitate companies to accurately locate the source of their profits and obtain long-term development.
Keywords :
consumer behaviour; customer satisfaction; attitude perspective; behavior perspective; customer loyalty analysis; Measurement units; Customer loyalty; attitude; behavior;
Conference_Titel :
Communication Systems, Networks and Applications (ICCSNA), 2010 Second International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4244-7475-2
DOI :
10.1109/ICCSNA.2010.5588844
