Title :
Innovation strategy and firm performance: The moderating role of environmental munificence
Author :
Ting, Hsiang-Feng ; Hsu, Shu-Min ; Wang, Hsien-Bin ; Wang, Dja-Shin
Author_Institution :
Dept. of Bus. Adm., TransWorld Univ., Douliou, Taiwan
Abstract :
This study examines the relationship between innovation strategy and performance. It will test the hypothesis that environmental munificence moderates the relationship between a firm´s innovation strategy and its performance. The sample will collect from high-tech industry in Science Park. The results will implicate for another sectors, as well as for the practice of management.
Keywords :
environmental factors; innovation management; strategic planning; environmental munificence; firm innovation strategy; firm performance; hightech industry; science park; Complexity theory; Environmental factors; Industries; Organizations; Standards organizations; Technological innovation; environment; firm performance; innovation strategy;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2011 8th International Conference on
Conference_Location :
Tianjin
Print_ISBN :
978-1-61284-310-0
DOI :
10.1109/ICSSSM.2011.5959313
