Title :
An application study on collaborative filtering in e-commerce
Author :
Shi, Jian ; Chen, Junyun ; Bao, Zhuolan
Author_Institution :
Res. Center of Corp. Governance, Nankai Univ., Tianjin, China
Abstract :
Driven by information technology, e-commerce has made rapid development on a global scale, particularly in China. However, while the rapid development of e-commerce continues to meet people´s needs shopping online, it also puts people into the information ocean. Therefore, e-commerce platforms need an automated shopping assistant to help people reduce the cost of shopping, decrease the time spent on shopping and make it interesting. Recommender system is undoubtedly the best option. In this paper, we first summarize the present literature of recommender system and the main technical aspects of it, Mainly include the technology used in recommender system, the main recommendation technology, systems evaluation method and collaborative filtering algorithm, and then present the current problems and present solutions to the comb, with the wish that it can promote future research.
Keywords :
Internet; electronic commerce; information filtering; recommender systems; retail data processing; China; automated shopping assistant; collaborative filtering algorithm; e-commerce; information technology; online shopping; recommender system; shopping cost reduction; Bayesian methods; Clustering algorithms; Collaboration; Correlation; Prediction algorithms; Recommender systems; collaborative filtering; e-commerce; recommender system;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2011 8th International Conference on
Conference_Location :
Tianjin
Print_ISBN :
978-1-61284-310-0
DOI :
10.1109/ICSSSM.2011.5959336