Title :
Trust, as a main barrier in adoption to B2C E-Commerce
Author_Institution :
Nukus branch, Tashkent Univ. of Inf. Tenchnol., Karakalpakstan
Abstract :
As one of the main barriers of e-commerce, trust, has been the topic of many researches. Present paper studies the issue of trust as a fundamental barrier in adoption to business to consumer (B2C) e-commerce. In doing so, the paper will first identify trust building elements subsequently applying the main elements to B2C e-commerce relationships.
Keywords :
electronic commerce; B2C e-commerce; business-to-consumer e-commerce; trust building elements; Companies; Credit cards; Electronic commerce; Information security; Internet; Law; Legal factors; Telephony; Uncertainty; Web page design;
Conference_Titel :
Internet, 2007. ICI 2007. 3rd IEEE/IFIP International Conference in Central Asia on
Conference_Location :
Tashkent
Print_ISBN :
978-1-4244-1007-1
DOI :
10.1109/CANET.2007.4401706
