Empirical study on the influence of Chinese GUANXI culture on the relationship governance of entrepreneurial supply chain — A case on the entrepreneurial relationship governance of outdoor club

This paper has an empirical study on the influence of Chinese GUANXI culture on the relationship governance of Entrepreneurial Supply Chain (ESC). The structure of GUANXI culture is divided into three levels on SMF. The structure of relationship governance of ESC that constructs three hierarchy divisions is proposed, which contains: resources connection, operation coordination, and relationship association. The research by empirical study on SEM shows that the resources connection and operation coordination of relationship governance of ESC goes well if GUANXI foundation has high intensity. The intensity of GUANXI principle has a positive impact on the resources connection, operation coordination, and relationship association. The intensity of GUANXI benefit has a positive impact on the resources connection and relationship association.