Study on China´s pharmaceutical circulation of e-commerce platform based on technical innovation

Under the global financial crisis, China´s pharmaceutical enterprises are facing the competitive market environment to promote the use of e-commerce enterprises. China´s pharmaceutical enterprises should improve their traditional strengths with the combination of e-commerce business model in responding to international market competition. The establishment and development of the pharmaceutical industry of third-party e-commerce transaction platform had been applied in pharmaceutical enterprises to survive in global market as soon as possible.