Title :
A competency test model of marketing personnel in equipment manufacturing industry — Case study of Xi´an equipment manufacturing industry
Author :
Lili, Hu ; Chen, Shen
Author_Institution :
Economic & Adm. Dept., Xi´´an Univ. of Technol., Xi´´an, China
Abstract :
In this paper, we use the methods of analytic hierarchy process to determine the index weight, basing on the building of competency test indexes of marketing personnel, and establishing competency test model. Taking equipment manufacturing industry in Xi´an as an example, the author test the level of the competency, which provides a competency evaluation ideas and methods for marketing personnel in Xi´an equipment manufacturing industry.
Keywords :
decision making; machinery production industries; marketing; personnel; Xian equipment manufacturing industry; analytic hierarchy process; competency test index; competency test model; marketing personnel; Analytical models; Correlation; Indexes; Manufacturing; Manufacturing industries; Personnel; Competency test; Equipment Manufacturing Industry; Marketing Personnel;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2011 8th International Conference on
Conference_Location :
Tianjin
Print_ISBN :
978-1-61284-310-0
DOI :
10.1109/ICSSSM.2011.5959374
