Title :
Pricing strategy of product supplementary service in monopoly market
Author :
Shen, Tiesong ; Xiong, Zhongkai ; Wu, Bingshan
Author_Institution :
Dept. of Finance & Econ., Chongqing Radio&TV Univ., Chongqing, China
Abstract :
Product is essential to the use of the Product supplementary service (PSS) but not vice versa. In this paper it is analyzed that the equilibrium prices of product and PSS in monopoly market under different price policy: bundle price policy and unbundle price policy. By numerical analysis of the relationship between optimal profits and exogenous factors under the two different price policies, the optimal price policy and its constrained condition are put forward.
Keywords :
industrial economics; pricing; profitability; monopoly market; optimal price policy; optimal profits; pricing strategy; product equilibrium prices; product supplementary service; Companies; Cost accounting; Marketing and sales; Monopoly; Pricing; game theory; monopoly; pricing; product supplementary service;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2011 8th International Conference on
Conference_Location :
Tianjin
Print_ISBN :
978-1-61284-310-0
DOI :
10.1109/ICSSSM.2011.5959393
