DocumentCode
2368189
Title
Effectiveness analysis of promotions in supermarket Chain
Author
Chen, Jiangping ; Fan, Xiaoqing
Author_Institution
Bus. Inf. Anal. Lab., Zhejiang Univ. City Coll., Hangzhou, China
Volume
2
fYear
2010
fDate
June 29 2010-July 1 2010
Firstpage
42
Lastpage
43
Abstract
This is an analysis of price promotion effectiveness of a kind of bathroom tissue in a certain supermarket chain in Zhejiang Province, China. The sales effectiveness in two separated price promotion routines is analyzed, according to the sales amounts, sales quatites, profits and the number of tissue buyers in this supermarket chain. The results are significative for retail industries and marketing research.
Keywords
market research; promotion (marketing); retailing; China; Zhejiang Province; bathroom tissue; marketing research; price promotion; retail industries; supermarket chain; Marketing and sales; Bathroom Tissue; Effectiveness Analysis; Price Promotion; Shopping Basket; Supermarket Chain;
fLanguage
English
Publisher
ieee
Conference_Titel
Communication Systems, Networks and Applications (ICCSNA), 2010 Second International Conference on
Conference_Location
Hong Kong
Print_ISBN
978-1-4244-7475-2
Type
conf
DOI
10.1109/ICCSNA.2010.5588945
Filename
5588945
Link To Document