Title :
Effectiveness analysis of promotions in supermarket Chain
Author :
Chen, Jiangping ; Fan, Xiaoqing
Author_Institution :
Bus. Inf. Anal. Lab., Zhejiang Univ. City Coll., Hangzhou, China
fDate :
June 29 2010-July 1 2010
Abstract :
This is an analysis of price promotion effectiveness of a kind of bathroom tissue in a certain supermarket chain in Zhejiang Province, China. The sales effectiveness in two separated price promotion routines is analyzed, according to the sales amounts, sales quatites, profits and the number of tissue buyers in this supermarket chain. The results are significative for retail industries and marketing research.
Keywords :
market research; promotion (marketing); retailing; China; Zhejiang Province; bathroom tissue; marketing research; price promotion; retail industries; supermarket chain; Marketing and sales; Bathroom Tissue; Effectiveness Analysis; Price Promotion; Shopping Basket; Supermarket Chain;
Conference_Titel :
Communication Systems, Networks and Applications (ICCSNA), 2010 Second International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4244-7475-2
DOI :
10.1109/ICCSNA.2010.5588945
