Title :
FAHP-based evaluation of the group-buying website
Author :
Peng, Lifang ; Li, Nannan
Author_Institution :
Sch. of Manage., Xiamen Univ., Xiamen, China
Abstract :
With the growing and developing of Groupon, it also brings in the popularity of online group buying in China. At present group-buying has become a particularly effective form of e-commerce and develops rapidly. But because there are some problems in its fancy and it is facing a big challenge, the group-buying website must improve continuously. This study aims to supply a quantitative method for evaluating the group-buying website with FAHP to help the operator improve the operation of the group-buying website, and provide reference for the collaborators and the third parties which pay attention to it in practice.
Keywords :
Web sites; decision making; electronic commerce; retail data processing; FAHP based evaluation; e-commerce; group buying Website; groupon; online group buying; Business; Electronic commerce; Humans; Indexes; Internet; Matrix decomposition; Modeling; FAHP; e-commerce; group-buying;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2011 8th International Conference on
Conference_Location :
Tianjin
Print_ISBN :
978-1-61284-310-0
DOI :
10.1109/ICSSSM.2011.5959405
