DocumentCode :
2368604
Title :
Empirical research of mobile payment user behavior based on perceived risk
Author :
Xianfeng, Wu ; Jihong, Fan
Author_Institution :
Sch. of Econ. & Manage., Chongqing Univ. of Posts & Telecommun., Chongqing, China
Volume :
2
fYear :
2010
fDate :
June 29 2010-July 1 2010
Firstpage :
9
Lastpage :
13
Abstract :
This paper, at first, sets up the basic frame of consumer behavior model about mobile payment based on TAM and the relevant studies. In this section the emphasis is put on the index selection and questionnaire survey. Then discusses the scale reliability and validity of the model using SPSS16.0 method, tests the research assumptions about the model using AMOS17.0 method, and makes sure the concrete configuration of the model. Finally expounds the findings and puts forward suggestions for application of the model.
Keywords :
consumer behaviour; electronic money; mobile computing; risk analysis; AMOS17.0 method; SPSS16.0 method; TAM; concrete configuration; consumer behavior model; index selection; mobile payment user behavior; perceived risk; questionnaire survey; scale reliability; validity; Telecommunications; TAM; mobile payment; perceived risk;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Communication Systems, Networks and Applications (ICCSNA), 2010 Second International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4244-7475-2
Type :
conf
DOI :
10.1109/ICCSNA.2010.5588964
Filename :
5588964
Link To Document :
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