British customer´s interest in paying for green electricity

Over the recent years, the increase of Pollutants, the global warming, and the establishment of strict laws of environmental issues like Kyoto protocol in 1997 and Copenhagen meeting in 2009 has convinced governments to alter non-fossil in their energy development road map. As well in regard to the economical issues like the fluctuation of the oil and gas prices, call green energies to be applicable. In this paper, we evaluate the domestic customer´s interest in contributing to green energy and also to estimate the elements that my influence their decision on choosing electricity tariffs in UK by analysis of a survey among electricity customers in London.