DocumentCode :
2368711
Title :
A game theory analysis of pricing strategies in China´s economy hotel industry
Author :
Shan, Jun ; Zhang, Jin
Author_Institution :
Bus. Sch., Nankai Univ., Tianjin, China
fYear :
2011
fDate :
25-27 June 2011
Firstpage :
1
Lastpage :
5
Abstract :
Economy hotel is a relatively new concept, and first appeared in China in the late 1990´s. After a rapid growth in the 2000´s, the industry has become highly competitive and pricing strategy has become crucial for a company to succeed in such an industry. In this paper, we apply the game theory to quantitatively analyze the competitive pricing strategies. Nash equilibrium is characterized and other pricing issues such as price discrimination are also discussed based on a leading economy hotel chain in China.
Keywords :
game theory; hotel industry; pricing; China economy hotel industry; Nash equilibrium; game theory analysis; pricing strategies; Cities and towns; Games; Industries; Nash equilibrium; Pricing; China; Economy Hotel; Game Theory; Pricing;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2011 8th International Conference on
Conference_Location :
Tianjin
ISSN :
2161-1890
Print_ISBN :
978-1-61284-310-0
Type :
conf
DOI :
10.1109/ICSSSM.2011.5959421
Filename :
5959421
Link To Document :
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