A proposed model of international tourism in Malaysia

In the World Tourism rankings which are compiled by UNWTO, there are 12 Asia countries which are listed in the top 50 countries by both international tourist arrivals and international tourism receipts in 2009. Based on the ranking from 2005 till 2009, Malaysia is ranked in second place by international tourism arrivals in Asia. However, in term of international tourism receipts, Malaysia is just ranked as fourth, fifth and sixth among the 12 Asia countries within that period and in the last place for the average tourism consumption by international tourist. According to authors´ calculation of prediction, Malaysia needs to increase the average tourist consumption to at least USD 1682.20 to be amongst the highest recipient in Asia. Based on the 2009 database compiled by UNWTO, only there countries (Australia, India and Macao) in Asia and Pacific regions with average tourism consumptions of international tourist above USD 1682.20. This paper then continues with summarizing the development if international tourism in Australia, India and Macao as a basis to proposed a model of international tourism in Malaysia.