Application of Technology Intelligence from the viewpoint of service value creation: Strategic planning of financial information system using TI

Savioz defines Technology Intelligence (TI) as "those activities which support decision-making of technological and general management concerns by taking advantage of a timely preparation of relevant information on technological facts and trends of the organization\´s environment by means of collection, analysis and dissemination." Traditional TI consists of four processes: Identification of information needs, Collection of information, Analysis of the information and Dissemination of the information. This process corresponds to Goods Dominant logic (G-D logic), where TI information is delivered to customers as a product. A TI activity can be considered as a kind of service that offers relevant information via TI systems to decision makers. Therefore, the application of several concepts related to service science such as Service Dominant logic (S-D logic) for TI is proposed here in order to enhance the service quality of TL The concept of value-in-context or context-aware service can be applied to enhance the service value of TI for decision makers. In the new TI proposed here, the collaboration between TI providers and decision makers can create service value, which is similar to the concept of "value-in-use" in S-D logic. The effectiveness of the proposed concept is demonstrated through an example that involves planning the business strategy of financial information system developers. In this example, an analysis of value-in-context is performed through interviews with top managers and project managers.