Analysis on managerial strategy of logistics network based on a heterogenous network formation game

The realistic organizational connection structure of logistics network displays a complicated situation, and the multidimensional heterogeneity is one of most important causes. In this paper, we develop a definition of network heterogeneity in general social and economic network research according to managerial reality with a sharing coefficient. Then, we analysis the network formative mechanism based on modified version of Bala and Goyal´s model. Finally, through an analysis on properties of network game equilibrium, we present some suggestions relative to the policy establishment of macroscopic planning and operation strategy for node enterprises.