DocumentCode
2373327
Title
A study on the marketability of the next generation community vehicle (NCV21)
Author
Tsai, Pi-Ju ; Kawae, Satoshi ; Nagasawa, Shin Ya
fYear
2001
fDate
2001
Firstpage
122
Lastpage
127
Abstract
This study deals with the marketability of Class 1 environmentally friendly automobiles, or NCV21, using the "Seven Tools for New Product Planning". The evaluation of consumer acceptance of Class 1 was clarified by conducting an interview survey, questionnaire survey and positioning analysis. The most preferred Class 1 concept was obtained using the conceptualization method, idea screening method and conjoint analysis. As a result, it is understood that the Class I concept of "Price of 400,000 yen", "Electrically driven", "Installation of a character, display system", "4WD transmission", "Design offering 50 color choices" could be accepted by half of the consumers
Keywords
design for environment; electric vehicles; NCV21; electric car´is; environmentally friendly automobiles; marketability; product planning; Automobiles; Cities and towns; Educational institutions; Energy consumption; Fuels; Global warming; Road vehicles; Space vehicles; Vehicle driving; Vehicle safety;
fLanguage
English
Publisher
ieee
Conference_Titel
Environmentally Conscious Design and Inverse Manufacturing, 2001. Proceedings EcoDesign 2001: Second International Symposium on
Conference_Location
Tokyo
Print_ISBN
0-7695-1266-6
Type
conf
DOI
10.1109/.2001.992329
Filename
992329
Link To Document