DocumentCode
2374721
Title
The Contribution of Intelligent System in Forming Trust and Competitiveness during Online Transactions
Author
Akhter, Fahim
Author_Institution
Zayed Univ., Dubai
fYear
2007
fDate
24-26 Oct. 2007
Firstpage
403
Lastpage
405
Abstract
This paper uncovers concealed relationships between trust and competitiveness. This study analyzes the effect of these factors on human online decision process and how they influence the business-to-consumer (B2C) outcome when they are used collectively. This research provides a toolset for users to gauge the level of trust and competitiveness of a Web site prior to their engagement in online decision-making process.
Keywords
Web sites; decision making; electronic commerce; Web site; business-to-consumer outcome; human online decision process; intelligent system; online decision-making process; online transactions; Decision making; Electronic commerce; Expert systems; Fuzzy logic; Humans; Instruments; Intelligent systems; Internet; Privacy; Testing; Competitiveness; Electronic Commerce; Expert System; Internet; Trust;
fLanguage
English
Publisher
ieee
Conference_Titel
e-Business Engineering, 2007. ICEBE 2007. IEEE International Conference on
Conference_Location
Hong Kong
Print_ISBN
978-0-7695-3003-1
Type
conf
DOI
10.1109/ICEBE.2007.26
Filename
4402124
Link To Document