Application of BP neural network to sale forecast for H company

The aim of the work presented in this article is to make sales forecasting as accurate as possible through the use of BP artificial neural network. Firstly, this article introduces the basic principles of BP artificial neural network, and constructs a sales forecasting model based on the theory of BP artificial neural network. Then, with the help of MATLAB, we obtained the predicted sales data using this model, and compared it with the actual sales data, the results showed a highly degree of consistency. BP neural network is a precise program can get satisfactory results in sales forecasting.