DocumentCode
2380343
Title
Format selection and the treatment effects on chain businesses outlet performance: A self-selection approach
Author
Tsang, Seng-Su
Author_Institution
Dept. of Bus. Adm., Nat. Taiwan Univ. of Sci. & Technol., Taipei, Taiwan
fYear
2011
fDate
25-27 May 2011
Firstpage
64
Lastpage
68
Abstract
The selection of business format (franchised or company-owned) for each outlet of a chain business is obvious not random. Nevertheless, the factors affecting the selection and its performance impacts are rarely addressed in prior studies. The present study collected 212 chain outlets data and analyzed with econometric models regarding the self-selection issue. The results show that the selection of outlet format by chain is nonrandom and the company-owned format in general accrues greater customer counts than the franchised outlets.
Keywords
customer profiles; econometrics; franchising; retailing; business format selection; chain businesses outlet performance; company-owned format; customer counts; econometric model; self-selection approach; treatment effect; Biological system modeling; Contracts; Economics; Industries; Marketing and sales; Trademarks; company-owned; franchised; self-selection;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Sciences (IJCSS), 2011 International Joint Conference on
Conference_Location
Taipei
Print_ISBN
978-1-4577-0326-3
Electronic_ISBN
978-0-7695-4421-2
Type
conf
DOI
10.1109/IJCSS.2011.80
Filename
5960256
Link To Document