Title :
A grey measurement of business synergy
Author :
Zhang, Zhuo ; Jia, Jun
Author_Institution :
Coll. of Econ. & Manage., Nanjing Univ. of Aeronaut. & Astronaut., Nanjing, China
Abstract :
Measurement of business synergy is one of the major directions in research on business strategy. This paper first reviews the development of researches on measurement of business synergy. It then uses grey system methodology to develop an econometrics model for measuring the degree of synergy between different businesses in a company, based on synergy theory. It divided a business system into subsystems such as resources system and output system, and then analyzed synergies for each subsystem. Based on that, a comprehensive model for measuring synergy for the whole system is developed. Finally, the paper used the model to analyze a case of a listed company and verify its application possibility.
Keywords :
commerce; econometrics; grey systems; business synergy measurement; business system; econometrics model; grey measurement; output system; resources system; Analytical models; Collaboration; Companies; Equations; Extraterrestrial measurements; Mathematical model; business synergatics; grey coordination; measurement; performance subsystem; resource subsystem;
Conference_Titel :
Systems, Man, and Cybernetics (SMC), 2011 IEEE International Conference on
Conference_Location :
Anchorage, AK
Print_ISBN :
978-1-4577-0652-3
DOI :
10.1109/ICSMC.2011.6083944
