DocumentCode :
2382772
Title :
Analysis of Trust-Based E-Commerce Recommender Systems Under Recommendation Attacks
Author :
Zhang Fu-guo ; Sheng-hua, XU
Author_Institution :
Jiangxi Univ. of Finance & Econ., Jiangxi
fYear :
2007
fDate :
1-3 Nov. 2007
Firstpage :
385
Lastpage :
390
Abstract :
Recommender systems have been accepted as a vital application on the Web by offering product advice or information users might be interested in. However, conventional collaborative filtering recommender systems are highly vulnerable to attacks. Malicious users can inject a large number of biased profiles into such a system in order to make recommendations that favor or disfavor given items. In this paper, we assess the robustness of our topic-level trust-based recommendation algorithm that incorporate topic-level trust model into classic collaborative filtering algorithm. We perform a series of experiments to quantitatively evaluate the effect of two popular recommendation attacks on the topic-level trust based algorithm by comparing with traditional user-based collaborative filtering algorithm and profile-level trust based recommender algorithm. The results show that topic-level trust based collaborative filtering algorithm offers significant improvements in stability and robustness over the standard k-nearest neighbor approach when attacked.
Keywords :
Internet; electronic commerce; groupware; information filtering; security of data; World Wide Web; collaborative filtering recommender systems; e-commerce recommender systems; product advice; recommendation attacks; topic-level trust model; Collaboration; Data privacy; Filtering algorithms; Finance; Information analysis; Information management; Performance evaluation; Recommender systems; Robust stability; Robustness;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Data, Privacy, and E-Commerce, 2007. ISDPE 2007. The First International Symposium on
Conference_Location :
Chengdu
Print_ISBN :
978-0-7695-3016-1
Type :
conf
DOI :
10.1109/ISDPE.2007.75
Filename :
4402715
Link To Document :
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