Title :
Application of Web Data Mining Based on the Neural Network Algorithms in E-Commerce
Author_Institution :
Guizhou Normal Univ., Guiyang, China
Abstract :
By tracing the evolution of the data mining based on the neural network algorithms in the e-commerce and identifying strategies being used nowadays, we will demonstrate how e-commerce enterprise can benefit by adopting strategies that harness the potential of data mining to improve the ability of prediction in their business activities.
Keywords :
Internet; data mining; electronic commerce; neural nets; Web data mining; e-commerce; neural network algorithms; strategy identification; Artificial neural networks; Business; Data analysis; Data mining; Database systems; Knowledge based systems; E-commerce; Neural Network Algorithms; Web Data Mining;
Conference_Titel :
e-Business Engineering (ICEBE), 2010 IEEE 7th International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4244-8386-0
Electronic_ISBN :
978-0-7695-4227-0
DOI :
10.1109/ICEBE.2010.30
