Improved Customers´ Privacy Preference Policy

Companies tend to collect more and more data about their customers. This data is seen as useful for the company, but often customers do not wish to share it. Methods such as P3P for verifying a company´s privacy policy are available, however these do not provide much choice for the customer and they provide an all-or-nothing approach. In this paper, we improve the privacy preference policy approach to give customers more choices to make decisions on disclosing private information and make online companies more careful on their collection of customers´ private information.