Title :
A unifying architecture for roadmaps frames a value scorecard
Author :
Albright, Richard E.
Author_Institution :
Albright Strategy Group LLC, Morristown, NJ, USA
Abstract :
The term "roadmap" is used in many ways, most often describing a plan for the future, but with widely varying objectives and styles. A unifying architecture is presented for roadmaps in technology management and business domains. This architecture is in turn used as a framework to define a forward looking scorecard for "road-mapping", the team activity of learning and communication that underpins a successful plan.
Keywords :
commerce; investment; planning; product development; technology management; business domains; econometrics; roadmapping; roadmaps frames; scorecard; technology management; unifying architecture; Investments; Technology management; Time measurement;
Conference_Titel :
Engineering Management Conference, 2003. IEMC '03. Managing Technologically Driven Organizations: The Human Side of Innovation and Change
Print_ISBN :
0-7803-8150-5
DOI :
10.1109/IEMC.2003.1252298