Title :
Research on the M-Commerce Business Models for China Mobile
Author :
Lu, Zifang ; Yao, Xuan
Author_Institution :
Coll. of Managements & Econ., Nanjing Univ. of Posts & Telecommun., Nanjing, China
Abstract :
In this paper, the existing M-commerce business models for China Mobile are analyzed by SWOT theory and the corresponding evaluation matrix is established. Then the three major factors impacting the development of M-commerce business models for China Mobile is extracted. Finally, the way to construct the effective business model of China Mobile is given.
Keywords :
3G mobile communication; electronic commerce; matrix algebra; mobile computing; China mobile; SWOT theory; evaluation matrix; m-commerce business models; Analytical models; Biological system modeling; Business; Economics; Mobile communication; Technology management; China Mobile; M-commerce; SWOT Analysis; business models;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.1127
