Notice of RetractionThe Influence of Self-construal and Normative Evaluations on Impulse Buying

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Self-construal and impulse buying are hot research issues. Current research investigated how self-construal and normative evaluations affect impulse buying when shopping with others. Results of this study showed that self-construal has a different effect on impulse buying for consumers with different self-construal. Specifically, when shopping with company who tends to think impulse buying appropriate, the difference of impulse buying level is non-significant between interdependent and independent self-construal individuals; when shopping with company who tends to think impulse buying inappropriate, independent consumers buy significantly more impulsively than interdependent consumers. And the finding supports the hypothesized mediating role of consumers´ normative evaluation.