Title :
The Applications of Web Mining in E-commerce
Author :
Haitao, Zhang ; Jijun, Xiao
Author_Institution :
Sch. of Comput. & Control, Guilin Univ. of Electron. Technol., Guilin, China
Abstract :
With the rapid growth of Internet information, the common topic of E-commerce enterprises is how to mine and utilize web information effectively. The paper introduces the categories and major steps of web mining, and discusses the applications of web mining in E-commerce such as marketing on the web, customer relationship management, commodity personalization recommendation, and so on.
Keywords :
Internet; data mining; electronic commerce; Internet information; Web mining; commodity personalization recommendation; customer relationship management; e-commerce enterprises; marketing; Consumer electronics; Customer relationship management; Educational institutions; Gallium nitride; Internet; Web mining; E-commerce; customer relationship management; marketing; personalization recommendation; web mining;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.1192
