• DocumentCode
    2394966
  • Title

    The Applications of Web Mining in E-commerce

  • Author

    Haitao, Zhang ; Jijun, Xiao

  • Author_Institution
    Sch. of Comput. & Control, Guilin Univ. of Electron. Technol., Guilin, China
  • fYear
    2010
  • fDate
    7-9 May 2010
  • Firstpage
    4746
  • Lastpage
    4748
  • Abstract
    With the rapid growth of Internet information, the common topic of E-commerce enterprises is how to mine and utilize web information effectively. The paper introduces the categories and major steps of web mining, and discusses the applications of web mining in E-commerce such as marketing on the web, customer relationship management, commodity personalization recommendation, and so on.
  • Keywords
    Internet; data mining; electronic commerce; Internet information; Web mining; commodity personalization recommendation; customer relationship management; e-commerce enterprises; marketing; Consumer electronics; Customer relationship management; Educational institutions; Gallium nitride; Internet; Web mining; E-commerce; customer relationship management; marketing; personalization recommendation; web mining;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E-Business and E-Government (ICEE), 2010 International Conference on
  • Conference_Location
    Guangzhou
  • Print_ISBN
    978-0-7695-3997-3
  • Type

    conf

  • DOI
    10.1109/ICEE.2010.1192
  • Filename
    5590560
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2394966