DocumentCode
2395632
Title
Study on Necessity of Creating Own-Brand and Effect of Promoting Competitiveness
Author
Wei, Wang
Author_Institution
Coll. Of Bus. Adm., Liaoning Tech. Univ., Huludao, China
fYear
2010
fDate
7-9 May 2010
Firstpage
4601
Lastpage
4604
Abstract
OEM production has played an important role in the early development of Chinese enterprises, along with the economic situation changing, enterprise can not avoid the issue of creating their own-brand. In this paper, according to the analysis of the OEM production model, research on the necessity and the importance for businesses of creating their own-brand and the strategy of promoting the competitiveness of enterprises based on own-brand.
Keywords
competitive intelligence; manufactured products; production engineering computing; Chinese enterprise development; OEM production; enterprise based own-brand competitiveness; original equipment manufacturing; Biological system modeling; Business; Economics; Finance; Industries; Manufacturing; Production; OEM; competitiveness; own-brand; strategies;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-0-7695-3997-3
Type
conf
DOI
10.1109/ICEE.2010.1154
Filename
5590593
Link To Document