The Strategic Alliance Study of the E-Business Enterprise

The e-business has played more and more important role in our social and economic activities, but the existing documents about the e-business have the tendency which emphasizes the technique and neglects the business theory. So the development of the e-business enterprise lacks the necessary guidance coming from the management theory. Therefore, this paper mainly studies the strategy problem of the e-business enterprise. We think that the strategic alliance is an effective competitive policy of the e-business enterprise, and we discuss the value of the strategic alliance for the e-business enterprise and the form of the strategic alliance of the e-business enterprise. In the end, we analysis the key issues about the strategic alliance which the e-business enterprise must pay more attention.