• DocumentCode
    2396771
  • Title

    A study on the customer behavior tracking model based on temporal description logic in the process of E-Commerce

  • Author

    Yang, Feng ; Wang, JiuWei ; Jin, Hemin

  • Author_Institution
    Inst. of Inf. Technol., Henan Univ. of TCM, Zhengzhou, China
  • fYear
    2012
  • fDate
    19-20 May 2012
  • Firstpage
    2289
  • Lastpage
    2293
  • Abstract
    It is the basic way to enhance service ability to predict customer behavior in the process of E-commerce activities. Through applying temporal description logic (TL-ALCF) in describing the rules of time-dependent customer behavior change, this article puts forward a method in acquiring algorithms through improving the temporal correlated rules of the FP-tree(frequent pattern tree), and further constructs a model with high reasoning capacity being used in tracking customers´ behavior. This model adopts the LFE-method (learning from examples) in obtaining rules dynamically from the sample behavior database, building up the database of behavior rules, and finally designing a reasoning engine functioning under the obtained rule sets.
  • Keywords
    consumer behaviour; electronic commerce; inference mechanisms; learning by example; temporal logic; trees (mathematics); FP-tree; LFE-method; TL-ALCF; behavior rules database; customer behavior tracking model; e-commerce process; frequent pattern tree; learning from examples; reasoning engine; rule sets; temporal description logic; time-dependent customer behavior change; Association rules; Cognition; Computers; Databases; Engines; Libraries; Semantics; FPtree; TL-ALCF; characteristic function; reasoning; the minimum support;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Systems and Informatics (ICSAI), 2012 International Conference on
  • Conference_Location
    Yantai
  • Print_ISBN
    978-1-4673-0198-5
  • Type

    conf

  • DOI
    10.1109/ICSAI.2012.6223510
  • Filename
    6223510